Release date: 13/10/2011
The 7stanes Mountain Biking Community Interest Company (CIC) launched its online shop last week and within 20 minutes had received its first order. The order came from Santa Rosa, California in the Sonoma Valley (famous for its cycling) and confirms that the 7stanes is a truly international brand.
Malcolm Robertson from Santa Rosa who purchased the 7stanes cycling jersey said”Despite the many excellent mountain bike opportunities here, there is no equivalent to the 7Stanes concept. So I’m happy to wear the shirt and tell people about it, and maybe get people thinking about doing something similar here. And for those other Scots who cycle in the area, when they see the jersey they will know about the 7stanes and it will remind them of home”.
The CIC has been set up with partnership funding and European and Scottish Government money through the LEADER programmes, whilst Forestry Commission Scotland continues to maintain the trails. The shop carries 7stanes branded goods and includes T-shirts, 7stanes cycling jerseys, shorts, hats, multitubes, badges, maps and a range of gifts ideal for cycling enthusiasts.
The majority of the clothing range has been manufactured by Endura Ltd who produces the largest brand of cycling clothing in the UK. Jim McFarlane, from Endura commented “The success of the 7stanes CIC is dependent on support from Scottish mountain bikers and businesses that benefit from the sport. Endura is a sponsor to the CIC and its range of customised 7stanes clothing is subsidised to benefit the CIC in order to help and support the good work that the organisation does for the mountain biking community in Scotland.”
Development Manager, Mari Findlay further added “We launched the 7stanes CIC website in May and it attracts over 16,000 visitors a month and we are sure the online shop will attract lots of new visitors. It was important to hit the Christmas market so we are really pleased to be able to launch in October when people are starting to think about Christmas presents. We are offering official branded clothing and presents and we cater for men, women and children and for all levels of budget. If sales continue to grow we will look to expand our range and we are considering adding to our range of clothing as we have received requests for Downhill jerseys already. We are a not for profit organisation and any monies raised from the shop will go back into promoting the 7stanes so we are depending on local businesses and individuals to support us.”
All purchases made before 15 December will be entered into a free prize draw to win a 7stanes goodie bag.
Back to List